Beijing NSP Technology Development Co., Ltd. (formerly known as Beijing NSP Trading) is a leading importer and distributor of premium foreign food products in China.

Established in 2007, BNSP was the exclusive Master Distributor of Manuka Health honey products from New Zealand in China. Our extensive wholesale and retail network spanned over 30 cities with more than 450 sales outlets.

In 2015, we expanded our portfolio by introducing Iberian pork from Spain to the Chinese market. Since then, we have been supplying both meat traders and business end-users, including high-end restaurants and luxury hotels.

With operations in both Beijing and Shanghai, our headquarters remain in Beijing, while Shanghai serves as our primary import hub and distribution center. By 2024, we have been in the Iberian pork business for a decade.

Our Unique "End-to-End" Distribution Model

As Iberian pork is a premium, high-value product, we have adopted an "end-to-end" distribution model—a stark contrast to the conventional bulk container sales approach of most meat importers. Instead of selling by the container, we often sell by individual cuts. Each piece of Iberian pork is meticulously vacuum-sealed and labeled with its weight, ensuring top-quality standards.

Our primary focus is to directly supply high-end restaurants and five-star hotels, allowing us to engage with chefs and understand how they craft their dishes using our products. This direct approach not only secures better profit margins but also enables us to stay ahead of evolving market trends and meet our customers' dynamic demands.

Moreover, this end-to-end model allows us to provide timely and precise feedback to our Spanish suppliers, strengthening our collaboration. We have cultivated a strong partnership with our supplier and are jointly investing in building the Diberico® pork brand in the Chinese market. Our marketing efforts include:

• Developing Chinese-language product information
• Participating in industry exhibitions and trade fairs
• Offering menu consultation and sales support for Chinese buyers

Expanding into High-End Beef and Venison

As demand for premium meat products grows, more customers—including restaurants, meat traders, and retailers—are inquiring about high-end beef and venison. We are seeing increasing interest in Wagyu beef, chilled Angus beef, and premium venison.

Following our proven end-to-end approach, we plan to collaborate closely with selected suppliers to ensure product quality and market success. Our vision is to continue delivering exceptional products while jointly building strong, recognizable brands with our partners.