Abstract: For foreign health supplement and pet food brands, preregistration (the period before registering the product for general trade purpose) is a very important period. Brand owners should carefully manage their product performance in the cross-border e-commerce channel; at the same time, they should explore the various types of general trade channels and carefully select a strategic starting point. With this starting point, they will be able to identify the most suitable SKUs, with the "starting point tailored" ingredients, formulas, product formats, functional priorities and value chain arrangement, for the next step product registration...